Branding Services
Are you in need of a new logo, or perhaps a logo refresh? Did you know that most businesses go through a re-branding at least once every ten years? Upward Haus is dedicated to uplifting your brand to the best it can be.
Brand Development & Management
Logo Design
Your logo design shouldn't be taken lightly. Research is just as important as the design phase. That's why we research exhaustively to make sure your new logo isn't already designed. Furthermore, competitive research early on gives insight into what types of a logo should be made. Are the industry's primary colors red, such as in fast food or QSR services? Taking time to ask these questions is what we do behind the scenes to craft you a unique logo mark.
Logo Redesign
A logo redesign should be considered if the brand is outdated or hasn't been updated in the past ten years. Sometimes a brand needs an entire facelift of it's mark. Other times, a simple change to a font or cleaning up complicated logos is needed to make the brand seem fresh or new. If you're needing a logo redesign, consider Upward Haus to uplift your brand to new heights.
Brand Audit
Are you seeing logos in the wild that aren't up to your standards? Has your logo been reproduced in colors outside of your brand standards guide? Do you even have a brand standards guide? A brand audit will reveal exactly where your brand stands compared to industry standards and give you tips and guidance to keeping it perfect in all forms of media.
Brand Identity Management
How people perceive and react to your brand is essential knowledge. If you want to know what your customers think of you, an identity audit may be your best route. Market research will tell us how strong your brand recall is, how well people remember your message and just how much market share you're really capturing. If you're spending a significant amount of money on advertising, let us research your brand. We can show you how to improve for your next campaign.
Brand Standards Guide
Simply put a brand standards guide is an essential HR document that outlines how your logo, visuals, tone and messages should be percieved by the audience. It is a guide that helps set standards for consistency. If you have a small team of designers or staff that access and use your logo regularly, you need to establish brand standards.
Our most important job is to be head marketer for your brand.
Ready For a New Look?
Need a logo design? Logo Refresh? Or any of our other branding services? We would love to answer any questions you may have regarding your next logo project.
We're standing by with eager designers ready to start on your next branding project!