Fractional CMO - Upward Haus

Fractional CMO Leadership for Tech Innovators

In the high-stakes world of tech, every decision can make or break your business. With 24 years of battle-tested experience in marketing, advertising, and design, I've been the driving force behind numerous companies, propelling them to scale rapidly and generate substantial revenue.

My approach is not one-size-fits-all. I delve into the unique challenges and opportunities your company faces, crafting bespoke strategies that align with your specific goals. As your Fractional CMO, I don't just navigate the digital realm—I conquer it.

Let's Talk

I offer a free 30-min consultation to help you better understand your marketing efforts.

Are You Lacking Strategic Direction?

As a tech company, you’re juggling development, product launches, and team collaboration across time zones. Amidst the chaos, marketing often takes a backseat.

Without a clear roadmap, you risk losing precious resources on scattered efforts, missed opportunities, and inconsistent messaging.

How I'll Craft a Roadmap to Success

Audit Your Marketing

I delve into your existing marketing tech stack, processes, and team dynamics. What’s working? What needs optimization?

Strategic Framework

Together, we craft a customized roadmap aligned with your startup’s goals. From brand positioning to lead generation, I’ve got you covered.

Gap Analysis

I identify gaps and bottlenecks, then prescribe actionable steps. Whether it’s refining your content strategy or fine-tuning SEO, I can guide you.

Metrics & Iteration

Metrics matter to drive results. I set measurable KPIs and iterate based on real-time data. Your success is my compass.

Flexible and scalable access to marketing expertise at a fraction of the cost

$180

Thousand

Average annual rate of a full-time CMO without personal benefits which can be in the tens of thousands

$36

Thousand

Average annual rate of a Fractional CMO working 10-15hrs a month

Let's Talk

Get a FREE 30-minute consultation on some easy quick wins for your business.

How my Fractional CMO Transformed Their Marketing Efforts

As a fractional CMO I help build and scale your marketing department quickly. I speak your language—whether it's SaaS, AI, consulting, a tech product or service, I help you craft messaging and strategies to help you scale quickly.

Kris was instrumental in shaping the early days of our audiovisual company, Technology Providers Inc. We hired Kris as an early advisor when we acquired our company. He was instrumental in his audit of our technology stack and offered valuable advice on which CRM would be of best use for our size and budget. He also provided a detailed website audit including SEO best practices to help us establish ourselves not only locally, but nationally. If you're a new business, I would highly recommend contacting Kris before you put any money into your marketing department, he will help steer you in the right direction.

Tony Ortiz President, TPI

Reda Lyle Marketing Consultant

David Hurowitz Startup Investor

Who Am I?

My name is Kris Jonson and I have been working in advertising, marketing & branding for the past 24 years. I have worked with companies of all sizes and revenue goals. One thing that I have noticed is there are always gaps in either operations, execution, or measurement within organizations. I help identify not only the quick and easy wins but also the long-term strategies and roadmaps that help startups scale quickly.

Whether you're aiming for an acquisition, staying privately owned, or going public, I can help craft everything for your business to help you reach your goals.

Free Consultation

Trying to scale quickly? Let's discuss your goals and how quickly we can get you crushing them!

Cost effective & flexible pricing

As a Fractional CMO, I provide the flexibility to scale services based on your startup’s evolving needs. With experience in managing remote teams, I offer a cost-effective solution without compromising on the quality of work.

$150

/hour

Pay by the hour

Are you just wanting a consultant to bounce ideas off of? Maybe you're still very early in developing your business model and want to be lean with your marketing dollars? This pricing structure is for you! Meant to be consultative, this hourly pricing structure can help smaller businesses who simply want a functional expert they can rely on.

No contract required

Consultative approach

Billed by the hour every 30 days

Functional expert always on standby

Pay for what you need, when you need it

Fractional CMO by the hour

$5,500

/mo

Fractional CMO by the Month

For a longer term engagement I offer a contract CMO package that is ideal for small to medium sized startups that want all of the expertise of a CMO without the inflated costs of keeping one on full-time. This package is available for contracts lasting more than 3 months and gives you 40 hours a month in billable engagement time with the ability to add on more at the hourly rate.

3-6+ month long term engagement

Help craft your GTM plan

Complete audit and roadmap with KPIs

No commitment, cancel anytime

Start your roadmap to success